GiosSchool
Transforming Math Education: Engaging, Gamified, and Scalable Solutions
Sector:B2B, B2C, EdTech
Team:5 designers
My Role:Product Designer
Project Time:1,5 month
GIOS is an AI-powered interactive platform for learning mathematics and developing critical thinking skills among school students. It offers a comprehensive ecosystem with gamified TikTok-style content for children, progress tracking for parents, digital tools for teachers, and a marketplace for verified STEM tutors.
Our mission is to create a brighter future for children by providing accessible, engaging, and interactive education to millions of students worldwide.
Challenges Identified
The current website does not effectively convert users or sell services. Users lack a clear understanding of the value proposition, leading to additional sales funnels and landing pages.
Goals
- Redesign the website to highlight all product features in a user-friendly manner.
- Clearly communicate the value proposition to each target audience segment.
- Explore whether separate websites are needed for different directions (B2C, B2B, Marketplace).
- Enhance the platform’s simplicity and clarity to outperform competitors.
Our Design Process
We structured our work into seven critical phases, ensuring a systematic approach to solving problems and delivering impactful solutions:
1.
Kick-off Meeting:
Understanding project goals.
2.
Competitive Analysis:
Identifying opportunities.
3.
User Research & Persona:
Empathy-driven design.
4.
Customer Journey Mapping (CJM):
Deep user insight.
5.
Ideation (HMW):
Generating creative solutions.
6.
Prototyping:
Testing concepts.
7.
Design Iteration & Testing:
Refining solutions.
Identifying the Problem
During our initial Kick-off Meeting, we collaborated closely with the stakeholders to uncover the unique selling points, user demographics, and primary challenges of GIOS.
The key takeaways included:
- The need to simplify user onboarding.
- Addressing trust issues for new users.
- Enhancing the discoverability of key features like courses and tutors.
Competitive Analysis
We reviewed 15 competitors (e.g., Khan Academy, Prodigy, Duolingo) to identify strengths, weaknesses, and opportunities in usability and design.
User Interviews
We conducted 10 user interviews to understand pain points, such as:
- Difficulty finding trustworthy tutors.
- Lack of clarity in course offerings.
- Limited engagement with platform features.
User Persona
Larisa, 45, mother of a 13-year-old student in Kyiv.
Goals:
Improve her child’s math skills.
Fears:
Choosing ineffective additional education methods.
Needs:
Clear guidance, engaging materials, and trustworthy tutors.
Customer Journey Map (CJM)
We mapped the user journey to identify:
- Dissatisfaction with current online learning quality.
- Confusion in selecting additional courses.
- Lack of transparency in tutor credentials.
Ideation & Planning
Using tools like Crazy 8s and How Might We (HMW), we developed solutions:
1.
Tutor Page Redesign:
Added video introductions and improved filtering.
2.
Home Page Optimization:
Highlighted gamification and streamlined navigation.
3.
Feedback Section Upgrade:
Integrated video testimonials to enhance credibility.
4.
Course Structure Revamp:
Consolidated subjects by grade level for better accessibility.
Prototyping and Testing
We tested early designs with 18 users, leading to valuable insights and changes:
Booking Demo Lessons:
Added a prominent “Try Free” button in the header.
Purchasing Courses:
Enabled bundling multiple lessons in one transaction.
Tutor Selection:
Introduced video profiles for better tutor evaluation.
Homepage
- Revamped hero section for better onboarding.
- Added an engaging feedback form with step-by-step instructions.
- Enhanced personalization features for quick access to relevant information.
Tutor Page
- Introduced video resumes to increase trust.
- Improved filtering options for seamless tutor search.
- Highlighted exam success rates of tutor students.
Course Navigation
- Introduced video resumes to increase trust.
- Improved filtering options for seamless tutor search.
- Highlighted exam success rates of tutor students.
Outcomes and Reflections
Our approach preserved the essence of GIOS while addressing critical usability issues. Key results:
- Simplified navigation enhanced user engagement.
- Trust-building features (e.g., video profiles) improved conversion rates.
- A more intuitive structure allowed users to find information faster.
This project underscored the importance of iterative testing and maintaining alignment with user needs. It was a collaborative effort that demonstrated the impact of user-centered design.